Wāhine and investing – what is your strategy for the future?

Often we carry misconceptions about investing and who should invest and wāhine have been traditionally left out of the investing kōrero. Research published by Money & You – a consumer brand from the Financial Services Council – in December 2021 revealed that 60% of women who were surveyed rated their investing literacy as low.

However, research indicates that when women invest, they are good at it. In fact, wāhine can make better investors than tāne!


Never invested before? Here are some reasons why you might want to think again.

Craigs Investment Partners share some more information on this:


  • Wāhine are more likely to follow tried and tested investing principles, while males often think they know better.


  • Studies show wāhine trade a lot less, are more willing to stick to a long-term plan, and are more open to seeking advice.


  • In contrast, men tend to overestimate their ability, and believe their more frequent trading will make them money. In truth, all it does is cost them more in fees.


  • Wāhine are less likely to hold a losing position too long, while men will often persevere, insisting the market doesn’t understand and that one day they will be proved right.


  • Wāhine don’t tend to jump on bandwagons without doing adequate research, nor do they hold such concentrated portfolios.


Watch the video with Helen Skinner from Craigs Investment Partners here for a great kōrero on why wāhine should invest


The wāhine from the Curve share their top tips for investing:

  • Don’t invest all your savings in one place. Pick three or four to spread it out. Kiwisaver is really good for this – you can learn a lot from your Kiwisaver provider.


  • There’s little changes you can make now that will be hugely beneficial in the future, even if that’s just changing your provider or fund option.


  • Investing can be fun! We’re a generation that’s used to buying stuff now and paying for it later. But when you realise that you could invest that $100 instead of buying the shoes, you could end up with $200 – and then you can buy more shoes.


  • There’s always risk factors to consider when it comes to investing, it can be intimidating. But it’s like everything else in life, whether it’s a business idea, or a relationship, it may not work. But if it does, it’s worth it, and if it doesn’t, you’ve learned something.


Read more on this at

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